Ukuqala kokungatsha, uhlobo lokufudumeza
Kwi-2014, i-PMI yasungula i-IQOS okokuqala ngqa eNagoya, eJapan, ikhupha i-boom kwimveliso yecuba engatshiyo kunye nobushushu obungatshisi eJapan.IQOS imele "Ndiyekile Ukutshaya Okuqhelekileyo".Abantu baseJapan baziwa kwihlabathi liphela ngokuthanda kakhulu izixhobo, kodwa ukusungulwa kwe-IQOS kuzibambe iintliziyo zabantu baseJapan, kwaye kuye kwavela into apho abathengi baseJapan abanomdla beza kuthenga.Oku kukhula ngokukhawuleza kwasasazeka kulo lonke ihlabathi.

Xa i-cigarettes engatshiyo / eshushu-engatshisiyo yaqaliswa e-China, yabonwa ngabanye "iingcali" njengesixhobo sokukhangisa esingenako ukubetha iimveliso eziqhelekileyo, kodwa ukuphuhliswa ngokukhawuleza kwePhilip Morris International (PMI) Ngenxa yoko, Icuba laseJapan (JT) kunye neBritish American Tobacco (BAT) ekugqibeleni yaqonda amandla ecuba ezingatshiyo kunye nobushushu obungatshisi, kwaye ngo-2018, iJapan Tobacco yasungula iPloom S, imveliso yokuqala engatshiyo kunye nobushushu obungatshisi. , kwaye kamva wayiphucula. Ikhutshwe "Ploom X".Icuba yaseBritane yaseMelika nayo yazisa iGlo, kodwa yaphulukana nenzuzo yokuqala, ngoko ke i-PMI yakhokela.

Impumelelo yeemveliso ezingatshiyo/ezishushu eJapan `yonyuswe kukunyuka kolwazi lwezempilo lwabemi, yathandwa ngabathengi abaguquguqukayo kakhulu, utshilo uDinesh Babu Thotakura, uMphathi, iMidiya yeTobacco yaseJapan kunye noBudlelwane boMtyali-mali.Ngoko, makhe sichaze iimpawu zokungatshisi kunye neemveliso zokufudumeza.Ubushushu apho imveliso ifudunyezwa iphantsi kakhulu kunobushushu bokutsha, kwaye ngokufaka i-atomizing kuphela umphunga oqulethe izinto ze-nicotine kunye nevumba ngexesha lokufudumeza, iyanciphisa ngokufanelekileyo amacandelo ayingozi aveliswa kukubola kobushushu obuphezulu kunye nokunciphisa umsi oqhelekileyo. ukunciphisa kakhulu amacandelo imichiza ekhutshwe

Kwazalwa uhlobo olutsha lwemveliso yezityalo ezinobushushu obuphantsi, ephefumlelwe luphando kunye nophuhliso lobuchwepheshe obungatshayo.I-ofisi eyintloko ye-OiXi i-Nihon Kousomori Co., Ltd. yaqala uphando kunye nophuhliso kwiminyaka eliqela eyadlulayo, kwaye iza kuphehlelela uthotho lwemveliso ye-OiXi engatshiyo kunye nokufudumeza ngo-2021.Ngokungafaniyo neemveliso zecuba ze-flake, i-OiXi isebenzisa i-granules yemifuno yendalo njengento esisiseko, kunye nemveliso yonke, ukusuka kwizithako ukuya kwimathiriyeli, iindlela zokuvelisa, kunye nobuchwepheshe obunelungelo elilodwa lomenzi, ihambelana nemigangatho yesizwe yaseJapan.


Kwimfuno yanamhlanje yempilo kunye nokunciphisa ingozi, icuba kunye ne-nicotine-free-non-bustible kunye neemveliso ezitshisa ubushushu ziye zanda ukuba lukhetho lokuqala lwabantu abatshayayo ukunciphisa ingozi phantsi kwemikhwa yabo ekhoyo yokutshaya.Isetyenziswa ngokubanzi, kwaye kulungile ukuba cinga ukuba iimveliso ezinjalo zokungatsha kunye nokufudumeza zinamandla amakhulu kwimarike yehlabathi kwixesha elizayo.